Insights from the forefront of future of work thought leadership

Does a strategically placed fiddle leaf fig plant really help your employees to work smarter? Technically, yes, although a plant won’t achieve this on its own. More on the fiddle leaf fig later. The ultimate workspace design combines several key elements to create an environment where productivity, creativity and wellbeing thrive. A well-designed workplace is one that’s seamless; your employees interact harmoniously with their surroundings. One that facilitates focus, energy and efficiency. So as we begin to embrace the hybrid working model, there are ways you can optimise your workspace to not only bring your employees back into the office but increase their output at the same time.

Ask your employees

The first step is to speak to your employees – what do they like about the current workspace and what do they need to feel more motivated and operate more efficiently? At Axiom, our wrkx^TM data and strategy toolset measures the impact of workplace design on an organisation. We begin this process with an employee questionnaire – developed in collaboration with behavioural scientists – to assess how the current space could be adapted to help people work smarter. These insights tell us what is most important to the business, and what changes are needed, to deliver an intelligent design that motivates your workforce.

Place not spaces

Armed with your all-important employee intel, it’s time to focus on places, not spaces. Drawing on the principles of agile working, your design should offer a variety of purposeful places to suit the task at hand and/or individual preferences. In order to work smarter, sometimes we need a quiet place to think, while at other times we need a large, open place to collaborate. And after extended periods of working from home, employees are looking for an informal place to reconnect, relax and feel part of their workplace community. A workspace that pays homage to different styles of working can boost employee engagement and improve the overall enjoyment of office life. 

Engage, entice and thrill your employees

In addition to creating the right settings for tasks, collaboration and socialisation using the principles of agile working, there are other fundamentals to keep in mind. It’s all about designing dynamic workplaces which create the perfect environment for productive thinking. Here are some other elements to consider:

• Create the perfect atmosphere through a look and feel that is not only engaging but also aligned to your brand. Consider what feels welcoming and inviting - spaces you want to be in. Trends like resimercial design are especially pertinent as we return to the office from WFH.
• Bring in nature. This is where the fiddle leaf fig comes in; plants have many benefits including producing oxygen and adding colour to the working environment, bringing the outside in. Access to natural light is just as important and while facilitating this might mean a complete overhaul of your workspace, it could also be as simple as moving impediments such as office furniture blocking a window. Enhanced ventilation, essential in our pandemic recovery, has also been shown to help employees work smarter with direct links to alertness and cognitive ability. Increasing access to the natural environment is a key element of your intelligent workspace design.
• Design for intrigue and interest. Give your employees a brain boost by including elements that are a little unexpected: an outdoor BBQ area, game zones, a specialised lab or a tech zone.

So as people crawl out from under the ‘work from home’ shell, how do you create the workplace of the future? A place where your employees can reconnect, be efficient and productive, yet feel just as comfortable as they do in their homes? 

Gathering feedback is critical, asking your employees what they need will help make them feel valued, bring them on the journey and ultimately embrace their working environment. An intelligent design is a humanised design that recognises people need different places to work smarter – a diversity of purposeful places reflects the diversity of your workforce. And connection to the outside world, and the all-important benefits this brings to productivity and wellbeing, is just as essential as your floorplan. 

Find out more about the workplace of the future in Leading the Future of Work in Australia: Insights and Strategies

“Hybrid work is happening. Your culture will need to catch up — fast.” (McKinsey)

A hybrid workplace includes a mix of on-site and remote work, whether on specific days of the week or by specific teams. Given that basic framework, building and maintaining a positive company culture is more complex than in traditional office set-up, as it needs to encompass the different dynamics of the hybrid work model.

So how do you create a strong company culture and employer brand within a hybrid workplace?

Workplace culture and employer brand are intrinsically linked. Culture creates your brand’s purpose and values. These values are reflected in the way your employees treat each other and interact with customers. How your staff feel about the company and brand not only influences their day-to-day working decisions but also comes across in every customer touchpoint.

A strong, positive and inclusive culture keeps employees engaged and connected, whether they are working onsite or remotely. And this will help them make decisions and interact with customers in a way that ultimately delivers your brand values and promise.

Here are some things to consider when creating a strong company culture and employer brand within a hybrid workplace.

Deliver consistent tools, services, and experiences

Creating a digitally inclusive workplace is critical in a hybrid model. You need to provide the same conditions and opportunities for all employees, whether they are working in the office, at home or at a different location. This means being able to level the playing field for everyone, and delivering consistent tools, services and experiences.

In a hybrid environment, it’s important to provide staff with technology that works anywhere and enables them to access files and applications as if they were working at their physical desk in the office. Make sure they also have equal access to the right tools and services to plan their work, collaborate with colleagues, and conduct or join virtual meetings.

Finally, there needs to be established and consistent work patterns or processes in place that guide employees to get things done efficiently and effectively. This helps create a unified work culture across individuals and teams, no matter where they are working from.

Communicate, then communicate some more

Communication is key in building company culture in a hybrid environment. It’s important to communicate better and more frequently with employees, whether they are working at the office or remotely. Based on Gallup research, employees are more engaged and are likely to stay with an organisation if communication is open, timely and accurate.

Having open communication with both onsite and remote employees helps to build strong connections and create a culture of trust. So make sure you enable staff to have a voice and share their thoughts and ideas.

Remember to stay connected with the team through regular communication and across different channels – email, text or instant messaging. This way, everyone can have equal access to all important company announcements. It’s also essential to check-in and communicate directly with every staff member, through actual phone calls or 1:1 video meetings.

Creating meaning through values, vision, mission and purpose

A company’s values and purpose become critical in creating a unified, positive and meaningful culture. Especially with a diverse and dispersed workforce, employers need to not only build a supportive and inclusive culture, but one that inspires people with common values, mission and purpose.

According to Annelie Xenofontos, Senior Associate Strategy at Axiom Workplaces, “The role of the office is more important because of the shift of understanding – you’re going in with a purpose. And it all starts with leadership.” Yes, it starts from the top. So, make sure your leaders and managers set the example and live by your company values and purpose. They need to communicate these values as well as practice them at every opportunity.

Lastly, having a common purpose not only helps employees stay motivated and unified but also keeps everyone engaged and productive – wherever they are. Purpose can be the key to organisational performance. When employees understand their value and role in the company’s vision and mission, they become inspired to do their best work and contribute to the success of the business. Based on a recent McKinsey survey, employees expect their jobs to bring some sense of purpose to their lives – with 70% saying purpose is defined by their work.

Foster informal interactions within and across teams

Isolation is one of the biggest challenges when working from home or remotely. People want to stay connected and build social interactions with their friends and colleagues in the workplace. Although some employees do get a chance to see each other face-to-face when they are working at the office, it’s still important to have regular informal interactions across onsite and remote teams.

You can start by scheduling fortnightly or monthly events that’s open for all employees to attend, like trivia nights, games, and other social gatherings. Also encourage teams to have their own informal meetings and catch-ups. These social interactions not only improve employee wellbeing, but also keep everyone happy, connected, and engaged.

Plan for conflict and how to manage it

With employees working from different locations and often interacting through virtual platforms, any conflict that arises is often set aside or swept under the rug, without the chance of any resolution.

The key to managing conflict in a hybrid workplace is to build trust with employees and within teams, no matter where people are working from. Everyone should be able to speak out and talk about any conflict, disagreement or misunderstanding.

Opening the lines of communication is also essential in managing conflict. Leaders and managers need to be ready to listen and give sound and unbiased advice. A direct call, either through phone or video, is always better than sending an email or instant message. This way, team members feel that personal touch, even if they are working from a distant location.

Be clear and transparent

People can sometimes feel confused and overwhelmed when working in a hybrid environment. So, it’s essential for leaders and managers to set clear expectations for teams and employees. Make sure everyone understands their roles and responsibilities, whether they are working remotely or at the office.

Annelie added that once expectations have been set, it’s important for leaders to step back, trust and let employees do the work. “It doesn’t matter if they’re remote or in the office. Give them the power to do their best. It’s a whole different relationship – you don’t need them to be in front of you to see they are doing work.”

Trust is definitely critical when building a positive culture – but so is openness and transparency. Keep everyone in the loop, share regularly, and ensure every staff member is informed about what’s happening in the company, industry, and even in the wider community.

If you’d like to learn more about how to prepare for the workplace of the future, read our Progressive Leader’s Guide to the Future of Work in Australia.

Growth in Australia’s freight sector is estimated to outpace population growth over the next decade. In 2016, the domestic freight task grew by 50%, whilst the population grew by 18% over the same period. 

The increased demand has had a remarkable effect on freight operators nationally. Freight Australia says, “to meet the unprecedented parcels demand, Australia Post established 16 new or recommissioned parcel processing facilities, has chartered additional freighter flights, is operating some of its processing facilities 24/7 and has created more than 600 new casual roles.” 

With such major growth in headcount, facilities, and work volume, and corresponding investments in automation, robotics, and AI, there has been a rapid shift in the kinds of workers the industry seeks as well as the kind of work many are performing.  In addition, with transport roles experiencing long journeys, long hours and a sedentary lifestyle, and warehouse workers working in an implicitly dangerous environment, there has been pressure on the industry to invest more in the health and wellbeing of its staff. 

Workplace Strategy in Freight and Logistics 

The freight and logistics industry needs workplaces that are fit for today’s purpose but will also continue to adapt as the industry advances. In order to continue to attract the kind of skilled labour these organisations now need, we’ve seen the big end of town leverage workplace strategy for competitive advantage. 

This is because workplace strategy enables so much more than a good-looking office. It is a framework that helps organisations identify the ways a workplace can improve efficiency, productivity, wellbeing and culture. The right strategy delivers a workplace that can attract and retain talent via a productive, enjoyable and comfortable workplace experience – it can even help people deliver on broader business goals, such as innovation, or sustainability. 

Let’s take a closer look at the ways in which this industry can leverage workplace strategy and design for business benefit. 

Talent attraction and retention

The freight and logistics industry, like other sectors, has an aging workforce which is affecting the age profile of its employees. As these older workers leave the industry in the coming years, a challenge arises: matching younger workers to jobs traditionally done by a different type of employee. 

Unfortunately, the F&L industry has long been tarred with the brush of an ‘undesirable‘ career. But, with dramatic change has come a change in this image – with logistics organisations now needing every type of talent: from truckies to techies, from automation engineers to warehouse workers – they’re in demand. But perhaps the newer breed employee that’s required by this evolving sector is the highly skilled digital operator. 

These employees have come from different industries, and their needs and expectations are different from those who have grown up in freight; they require a modern, invested approach to culture, diversity, career development, equipment and environment. 

The environment component, therefore, requires careful research and planning. This includes a strategy for physical space – the actual layout, work environments, work furniture and equipment, and fixtures. But it also includes policies and technologies. Any workplace that is lacking or dated on any one of these will find it difficult to nab a world-class digital operator from Atlassian.  

Fulfil customer expectations

You already know, freight and logistics customers expect speed and agility in your service. Often new prospects and customers look for quality cues beyond the service you provide.  A modern workplace kitted out with automation, robotics, activity-based work areas, with health and wellbeing centres, stocked kitchens, and HVAC ventilation will signal more about your commitment to your people’s care and efficiency than your company bio on LinkedIn or Facebook. 

Whatever your business goal, workplace strategy can support it by defining the required facilities and layouts, specifying the appropriate equipment, and bringing it tangibly and visibly to life.  

Is workplace strategy for your organisation? 

Effective workplace design and strategy has many benefits. It can help your freight and logistics business to identify the best ways of working, support employees through change, attract and retain talent, and help people deliver to your commercial goals.

You can ground your workplace strategy by collating data and insights that first build the business case for your chosen path. Following this, your strategy, design and delivery will all be focused on delivering to those goals, and creating your future workplace of today, and tomorrow. 

If you want a workplace strategy partner to help you achieve these business objectives, before your competitors down the street, find a strong, strategic workplace design partner.

With remote working now the norm for many workers in Australia, employers are facing the challenge of how to encourage their employees to return to the office space that they still own or lease. But when everyone has a desk at home, how do you convince people to make the commute?

While there’s much talk about ‘enticing’ people back to the office with incentives and perks, many of these short-term solutions fail to acknowledge that both the way we work and the role of the office have fundamentally changed. A new value proposition for office working is required, one that involves a rethink of the modern workplace and the future of work, complete with increased virtualisation for hybrid workforces.

Many experts in workplace design are calling this The Era of the Destination Workplace. In this article, we’ll explore what this means and how you can start creating a destination workplace today.

What is a destination workplace?

Now that coming into the office is no longer compulsory, most traditional offices hold very little appeal for many employees. If you want to entice your people back to the office, a Destination Workplace is what you’ll need.   

The Destination Workplace is a place where employees actually want to be. It’s not simply desks in an office that people are required to be at from 9 to 5, a few days a week. They’re work environments that use concepts of placemaking, that is, paying attention to physical, cultural and social needs to add genuine value to your teams’ lives while enabling their work product. And the widespread adoption of flexible and hybrid working practices has driven a steep incline in popularity.

“We need to reconstruct a workplace to be really valuable to people – to provide functionality that enables us to work in the way we want,” said Cassandra Kirk, Head of Design and Strategy at Axiom Workplaces.

This now also means creating workplaces that offer what cannot be experienced at home – such as spaces that are great for innovation, collaboration, socialisation, and events.

“We’re now coming to the office to do things that are only relevant to being in the office. If we can do an activity at home, then we can choose to do so,” said Cassandra.

By creating a destination workplace that complements the advantages of remote work with the unique benefits of office work, you’ll draw your workforce back to the workplace – not necessarily full-time, but in a regular, purposeful and productive way.

So how do you do this?

4 steps to create a destination workplace:

1. Reallocate spaces

Now that we no longer need large spaces to provide everyone with a desk, business owners can use their square meterage more creatively – or even downsize to save money.

“There’s an opportunity for employers to add varied workspaces that they always wanted. Now they’re no longer limited by their space or financial means and have more flexibility, many can achieve this dream,” said Cassandra.

So if you’ve always wanted a tailored event space with a full kitchen for catering, or break-out collaboration spaces with soft chairs and whiteboards, or even a library for quiet work or inspiration … Now’s the perfect time! 

2. Create more engaging spaces

Placemaking has long been associated with creating a sense of community, and new workplace design trends are being heavily influenced by this, according to Peter Black, one of Axiom’s Workplace Strategy Consultants.

“Towns generally have a heart area – a hive of activity – and then quieter spaces that radiate out from that,” explained Peter. “They’re centred around a particular attraction, such as fine food.”

In destination workplaces, this may look like a social centre that has a cafe vibe, or an innovation hub with the best interactive whiteboards and relaxed, comfortable seating.

“It’s not only about functionality,” added Cassandra. “It’s also about creating a wow experience – a magnetic appeal that draws people in.”

The benefits are not just for employees. As people talk about their workplaces and find them enjoyable places to be, this creates an energy that is associated with your business and can attract new talent, benefit your brand and encourage potential leavers to stay. 

3. Create more inclusive workplaces

No two employees are the same, but our work environments have typically not catered well for these differences – whether related to geography, working style, caring responsibilities, disability, or illness. However, when you give your workers more choice in where, when, and how they work, you create a more inclusive workplace.

“The ability to structure your day – to work in the way you want – is great. It’s inclusive and opens up roles to more people,” said Peter. “But it does mean that placemaking is a really important part of the office in order to create a purposeful space that people want to be in.”

This is where destination workplaces come in – as a complement to remote work, offering its own unique benefits. By creating an office that people want to be in and that enables different types of productivity, you actually provide your employees (and potential employees) with more options to choose work conditions that suit their daily needs.

So whether it’s dedicated rooms for team collaboration, sound-proofed phone booths for video calls, or breakout spaces for those needing 10 minutes to clear their heads, ensure that your destination workplace can inspire and expand the ways people can work, rather than limiting them.

4. Don’t forget virtualisation

Lastly, don’t forget to cater for the increased virtualisation we’re seeing in work. Even if employees are coming into the office, they will likely still have colleagues who are working remotely. So ensuring that your new destination workplace caters to this with increased spaces for video calls, screens and speakers in all meeting rooms, is critical.

If you’d like to learn more about the new role of the office in the future of work, read the Future of Work: A Progressive Leaders Guide To Staying Ahead.